Good email subject lines for online dating

It’s these things that motivate us to open some of the emails you’ll see below, like Grammarly Insights’ weekly progress report email, which helps users of the service improve their writing.Some more self-interest headlines: The self-interest “how to” headline has been around since the early days of modern advertising.In fact, looking at recent open rate data from Mail Chimp, you might think people don’t want to see your emails at all.In most industries, around 1 in 5 (20%) people who get a business email will open it, with some companies seeing open rates as low as 14%.If it seems like it’s been used a lot, that’s because it has, and for a reason: it works. If you’re telling us you wouldn’t open it to find out where to find the cheapest airfare to fly to the places you’ve always wanted to visit, we don’t believe you.There’s something else about that first Salesforce email that makes it almost irresistible to open.

What follows is some advice from the headline maestros, combined with tips from some of the most knowledgeable authorities in email marketing, to convince the other 80% of your subscribers to click through.

It might seem boring and unimaginative, but the “How to” subject line is a classic.

It’s effective because if offers your prospect a powerful guarantee: What they’re about to read is going to teach them something.

We don’t want to accrue wealth over time by correctly saving and investing. So instead we do things like spend our life savings on lottery tickets in the hopes of winning big.

It’s for this reason that when we see words and phrases like “in 15 minutes” in the Salesforce email above, and “secrets” shown in the AWAI email below, we’re compelled to read more.

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