Facebook graph search online dating
The social network’s Graph Search feature has recently been making waves in the online dating industry for its ability to return a list of users that fit the bill (romantically), and more matchmakers are experimenting with it to provide their clients with location and interest-based matches.But much like anything that’s on the Internet these days, there are some inherent problems with using the good ‘ol book as a dating database to consider – so is the wealth of information there worth diving into? Every matchmaking service caters to a certain demographic and deals with different levels of relationship needs.I actually know more about my clients than some of their friends do that they’ve known for 25 years.If I feel that I can be successful with him then I invite him to become my client, but it has to work both ways – matchmaking in its highest form is very personal and very specialized.” Almost everyone is on Facebook and more often than not, people share updates on them willingly, making it the closest anyone can get to knowing what a person is like in real life.According to a Relationships and Technology Singles Survey 2013 conducted by It’s Just Lunch, people use Facebook to look up information about their dates prior to having them, and even more once the first date is over.– the ones being found matches – might do Facebook research, those doing the matching don’t always use it for that purpose.Most of them do their own personal vetting of potential partners through questionnaires and in-person interviews.After getting to know more about the client, the matchmaker then weeds through their database of members seeking partners and find ones that have similar needs, wants, and goals.
“We introduce them to other like-minded singles in a casual, low-pressure setting where they can talk face-to-face, which we believe is the only way you can truly get to know someone.
“As soon as a new customer signs up and answers 10 questions about themselves, we match them up with their personal matchmaker,” explains Kenneth Shaw, Co-Founder and CEO of Tawkify. their matchmaker just cuts through all of that and have them interacting.
“Their matchmaker then goes and finds them a match, provides both of them nuggets about each other to intrigue them (never photos) and we send them on a Tawkify (15 minute phone call that drops off), a Walkify (a stroll), or a Mystery Date (we send you on an adventure, never something so dull as drinks and dinner). Afterwards, they provide each other feedback, possibly help them improve if necessary, and set them up on another date.” And for a particular set of people, paying the big bucks for a solid match is worth it.
Her database is comprised of thousands of women from all over the country that are drawn to her business, thanks to the powers of the Internet and social media. It’s really through the outlets of TV, online articles, a small amount of advertising, and social media that bring in the women to my database.” Using Facebook as a promotional tool is nothing new – however, new features have turned it into a starting point for matchmakers as well.
“A lot of it’s been advertising on Google, a lot of it’s building my brand and awareness for it via social media. “We use Facebook and Twitter to promote events and build awareness about our company, but not until Graph Search did we use it to reach out to people for dates… ” exclaims Anni Powers, COO and Executive Matchmaker for Northern California of The Real Matchmaker, a personal date scouting service.